Online Marketing - What Option Is Best For You!
There is no simple answer for the best marketing campaign for a business without evaluating the companies demographics, services or products. We always recommend first having a solid web site to back your internet marketing which will allow us to understand your business and develop the best marketing campaign moving forward!
Understanding Some Of The Popular Terms
- Search Engine Optimization (SEO) - Rank on the search engines without any advertising cost.
- Search Engine Marketing (SEM) - A large part of this is PPC, but also other features like impression advertising.
- Pay Per Click (PPC) - This is the process where you pay the search engines every time someone clicks your your ad.
- Email Marketing - A great technique as you are targetting users that have signed up for more information about your business.
- Social Media Marketing - A valuable marketing strategy with a variety of options based on your business goals.
- Google Analytics - Track visitor interactions with your web site with a variety of free features available by Google.
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